Bexley business refreshes digital skills in a snap

Local London’s E-business programme is successfully helping small and medium sized businesses (SMEs) grow and future-proof their businesses using digital platforms and software.

The programme is free and pairs business owners with expert E-business advisors to create a bespoke package of digital advice and training to meet the business’s needs.

Since its inception in 2021, we have supported businesses in a huge number of sectors in Local London with over 3500 business support activities.

One of the many SMEs who have benefitted from the E-business programme is Bexley-based Graham Baker Photography.

Sharper focus on digital

Passionate about what he does, Graham is the owner and manager of the Bexley-based photo and videography business which has been delighting commercial clients since 2010.

As a specialist in brand photography, headshots, 360 virtual tours, eCommerce and business photography, Graham has a strong sense of how to creates stand-out visual content for brands and portray a business visually online.

Graham was keen to make sure his own business’s digital presence was as good and up to date as it could be. Nishal Deeljur E-business Advisor explains how they helped him as a more digitally advanced user.

Nishal said “At our first meeting, it was very clear to me that Graham had good online presence   and really embraces digital marketing strategies including content, email and social media marketing in his business. We discussed some of the workshops available that would go a little deeper into some of these areas – something more suitable for him as a more advanced user. Graham felt it was a good opportunity to refresher his knowledge and was motivated make changes to benefit the business.

We had discussions about various aspects of email marketing campaigns and outreach to clients, offering new services and automation processes. Email automation is a crucial part of the journey of turning leads into customers.

This can save time – allowing Graham to concentrate on other aspects of his business – whilst keeping clients engaged and up to date.

Graham attended the Search Engine Optimisation (SEO) workshop and wants to improve his website rankings on google. We looked at a website SEO checklist and listed the tools which are there to help in each sector. We also looked at some effective techniques and support for improving SEO including plugins on the website, monitoring and checking progression.

During our one-to-one meetings we brainstormed alternative areas to gain clients, as well as exciting elements to add to the business in order to increase profits.

I am delighted that having attended some of the workshops Graham feels reinvigorated to add new a dimension to a business he is passionate about.”

Graham Baker, owner and manager of Graham Baker Photography said “Although I am no beginner to digital marketing, as a business owner I owe it to myself to make sure that I am doing the best I can to support my business and help my clients.

We should all be taking advantage of opportunities to grow, and this e-business programme was free, so even more of a bonus.

In fact, it’s been insightful. I’ve refreshed my knowledge of some things and got some new ideas that I can implement. The online world is fast evolving so it’s great to make sure what I am doing is still current.”

Finding the E-business programme near you

Find out more about the programme and job vacancies in your area:

• Enterprise Enfield who deliver the programme to businesses in Enfield, Redbridge and Waltham Forest.
• Newham College who deliver the programme to businesses in Barking & Dagenham, Havering and Newham.
• South East Enterprise who deliver the programme to businesses in Bexley and Greenwich.